Sustainable sourcing has increasingly become a necessity for brands, which has influenced them to place a greater focus on sustainable seafood.
Mindful consumption: Sustainable fishing, fish farming and animal welfare will continue to gain importance in the eye of the consumer as they continue to actively seek information about what they are purchasing.
Regions such as Western Europe and Australasia can be seen moving from processed to fresh seafood due to the healthy living mega trend.
- Consumers who appreciate a superior flavour and quality and are adopting the “less but better” approach and are willing to spend more when they purchase animal protein
- Organic and premium fish and seafood are expected to perform well over the forecast period
- Premium fish volume growth is expected to outperform premium types of molluscs as well as cephalopods and crustaceans, owing to the limited availability and cultural familiarity around such seafood